Xbox users have voiced their strong criticism against Activision and Microsoft for a “controversial” full-screen ad featuring Modern Warfare 3. The ad, which has been described as “vomit-inducing” by some gamers, has sparked a heated debate within the gaming community.

My goodness, “vomit-inducing” is quite the response. This ad surely must be in poor taste. I reckon it must be incredibly violent, perhaps touching a taboo subject?

Holy cow! Look at this! Where’s my Klonopin, Xanax, Valium, and cannabis? I need to make a happy cocktail of potent pharmaceuticals and THC to get this vision out of my head. Where are my dogs? I NEED TO BE COMFORTED RIGHT NOW!

No seriously, the controversy centers around a splash screen that appears on your Xbox upon startup.

Xbox users took to social media and online forums to express their “frustration” and “disappointment” with this “intrusive” ad. Many gamers criticized Activision and Microsoft for allowing such a “disruptive” ad to be integrated momentarily into their experience, forcing them into the unimaginable conundrum of deciding to purchase the game or opting out to the dashboard. The term “vomit-inducing” quickly gained traction as players conveyed their disdain for the ad.

Maybe I’m old and jaded, but the reaction to this is a bit much. No one likes ads, but seriously, chill out, it’s not the end of the world. We’ve all seen ads before, some delivery methods are better than others, but “vomit-inducing”? Please…